What do Waffle Houses & Hurricanes have to do with your business ?

What do Waffle Houses & Hurricanes have to do with your business ?

Let me guess, your [boss, board, investors] want numbers to show how things are going.  The change in EPS, EBITDA, SFC, CPM, ARW, or ARM… more than one of those are made up, but good luck figuring out which ones.

We all know, “the numbers” can be hugely valuable, but how often are they misused, misinterpreted, and lead to mistakes in direction and funding ?

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